Fonts

Typography is the art and technique of arranging type, type design, and layout of a print product. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).Typography is performed by typesetters, compositors, typographers, graphic and print designers, art directors, comic book artists, graffiti artists, and clerical workers.

In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface that has serifs is called a serif typeface (or serifed typeface). A typeface without serifs is called sans-serif.

Serif Font Sans-Serif Font

Letter-spacing, also called tracking, refers to the amount of space between a group of letters to affect density in a line or block of text.

Letter-spacing can be confused with kerning. Letter-spacing refers to the overall spacing of a word or block of text affecting its overall density and texture. Kerning refers to adjusting the space between two letters. If letters in a typeface are spaced too uniformly, they make a pattern that doesn’t look uniform and can look unprofessional. Gaps occur, for example, around letters whose forms angle outward or frame an open space (W, Y, V, T, L)

Letter-spacing adjustments are frequently used in news and print design. The speed with which pages must be built on deadline does not usually leave time to rewrite paragraphs that end in split words. Letter-spacing is increased or decreased by small amounts to fix any 'unattractive' paragraphs.

Leading is the space between lines of text.

Margins, Columns, Gutter, Bleed and Slug

A margin is simply defined as an edge. In typography, the margin is the white space that surrounds the content of a page. The margin helps to define where a line of text begins and ends. When a page is justified, the text is spread out to fill the width of a page.

A column is one or more vertical blocks of content positioned on a page, separated by margins. Columns are most commonly used to break up large bodies of text that cannot fit in a single block of text on a page. Additionally, columns are used to improve page composition and readability. Newspapers very frequently use complex multi-column layouts to break up different stories and longer bodies of texts within a story.

Gutters are the white spaces between two pages of a publication, or more generally, between two or more columns of text.

The slug is a piece of spacing material used in typesetting to space paragraphs. The bleed is when an image or piece of text on a page extends beyond the edge of the paper, (therefore being cropped sightly). It may 'bleed' off one or more sides. In programs such as In Design, a bleed is set to stop any elements of the article from bleeding off the sides, It acts as a guide or a barrier to show us where the paper will end, so when designing, we can stay within the barrier.


TABLOIDS USE SANS SERIF FONTS

WHEREAS BROADSHEETS USE SERIF